In a previous post we looked at root-finding methods for single variable equations. In this post we’ll look at the expansion of Quasi-Newton methods to the multivariable case and look at one of the more widely-used algorithms today: Broyden’s Method.
Tag: optimization
Root-Finding Algorithms Tutorial in Python: Line Search, Bisection, Secant, Newton-Raphson, Inverse Quadratic Interpolation, Brent’s Method
Motivation
How do you find the roots of a continuous polynomial function? Well, if we want to find the roots of something like:
Understanding Facebook Ads: Pros and Cons
I recently did some A/B testing work through the Facebook advertising platform, and gave a quick presentation on the pros and cons of the platform. Here’s a summary.
PRO
- Microtargeting
- Optimization
- Inexpensive, low ceilings
- Demonstrated to work at scale, sophisticated distribution
CON
- Click bots
- Opaque
To clarify my perspective on the platform, some background on the work we did:
We ran some A/B tests through the platform targeting a specific population, evaluating different levels of resulting engagement for statistical significance. I assure you, nothing fancy. Continue reading “Understanding Facebook Ads: Pros and Cons”